PlayStation Pals
Key Data
55%
of gamers state video games help them connect with friends (2022)
Concept: A community-based matchmaking service exclusively on PlayStation. Created while at the Savannah College of Art and Design.
3 billion people play video games worldwide.
57.5%
of the global market share
for gaming is held by Playstation (2020)
40%
As part of PlayStation Plus' subscription service, players will have access to PlayStation Pals, a social network interface built into the PlayStation console for gamers to connect outside of lobby play.
In addition to daily updated, autogenerated lists of potential players, users can search for others based on a variety of specifications, including area, interests, and gameplay similarities.
It also allows users to monitor their friends' activities and update players about their own, while enabling privacy settings to be tailored to the individual.
Social Launch Campaign
Platform Prototype
of PlayStation subscribers use the service specifically for online gaming (2022)
Login Screen
Here, users can choose which profile they want to use to matchmake.
Home Screen
All recent activity lives in the home screen. This is where users can navigate to settings, matchmaking, or friends’ profiles.
Matchmaking Screen
This is where users will see auto-generated potential “pals” to befriend, or they can search using various filters.
Thank you to Alaina McNab for creating the launch video <3